TYPES OF VIDEOS
Branding/promo/PR videos
A 2-5 minute promotional/PR video that explains about, or positions and promotes a company, or a person, its/his/her philosophy, passions, achievements, products or services, often amplified with video testimonials, and often ending with a call to action. Often used on the front page of a web site, or on YouTube, or linked to in emails.
Examples:
https://jorynjenkins.com/ (example where the company founder is featured talking to the camera, with achievements and testimonials)
https://www.axiomint.com/#single/0 (example that is all stock footage with voice-over and text animations)
When it's a fast-paced overview, it's sometimes called a sizzle reel.
Examples:
https://www.sizzleit.com/sizzle-reel-examples/
Facebook and Instagram video ads, and cover videos
Facebook video ads are short videos - usually from 10 seconds to a minute or so - often with text overlaid on them (as Facebook defaults to sound volume off), used to advertise in the Facebook feed, and they reputedly currently convert better than picture ads or text ads.
Examples:
https://videosforanybudget.com/ - most anything on this page could be used as a Facebook video ad - and these are Instagram vertical ads: https://videosforanybudget.com/product-category/vertical/
A Facebook cover video is the header at the top of a company Facebook page, but as a video instead of an image. Used for company advertising or positioning purposes.
Examples:
https://videosforanybudget.com/ - scroll down to Facebook Video Headers
3D Logo animations
These are 2D logos that typically have been converted to 3D and animated as 10-20 second videos, and are used in front of and at the end of a company's other videos as a branding tool. Sometimes the logo is "revealed" after some other kind of other animation.
Examples:
https://tonyrockliff.com/logos-and-slideshows/
Green screen videos.
These are videos that are filmed in our green screen studio so that we can put the subject(s) in any kind of environment. This is often better than going to the subject's offices, as it's a much more controllable environment.
Examples:
https://tonyrockliff.com/green-screen-videos/
https://tonyrockliff.com/before-and-after/
Testimonial videos
Videos where a customer describes on camera their experience with a person or company. Used on websites, and also as parts of promo videos.
Examples:
https://tonyrockliff.com/green-screen-videos/
Training videos for staff, or potential and existing publics
Videos used to train staff and others in procedures, sometimes using video screen captures of computer sequences. Also used as informational "how-to" videos for customers or potential customers.
Examples:
Product videos
A video promoting or demonstrating a product.
Examples:
https://www.amazon.com/Chefman-Portable-Personal-Capacity-Freon-Free/dp/B076X7HF7F/
Event promo
This is typically a short video promoting an upcoming event. These are sometimes done "sizzle-style".
Example (non-sizzle-style):
https://www.youtube.com/watch?v=Vol1UJa5Zqg (later versions have Call to Action at the end)
Explainer videos
These are usually cartoon-style videos that explain about a company, product or service. There are claims of these being very effective. Some companies charge thousands of dollars for these due to how long they typically take to create. New software systems available can dramatically speed this process up.
Example:
Interview videos
Interview videos often done in a green screen studio, and used as promotion for both the interviewer and the interviewee.
Examples:
"Mockup" videos
These are videos that include a screen that contains either another video or an image. They can be used on social media, or as an Intro Div 6 gift to a prospective customer.
Example:
https://jjmarketingservices.com/product/bazaar/
Whiteboard videos
These are promotional videos that typically have a hand or finger writing what appears on the screen.
Example:
Music Visualizers
A music visualizer is a type of video where the video images pulse in time to the song or music track. Good for musicians.
Examples:
https://www.renderforest.com/music-visualisations/with-photo-holders
Event videos
A video or video created from the footage filmed during a seminar or other event. Can be 1 or 2 cameras, and 1 or 2 days long.
Example: (image only)
Real Estate videos
Videos for real estate agents to promote their properties.
Examples:
https://www.renderforest.com/Promotional/real-estate-promotion
Wedding compilation videos
Videos created as a short highlights summary taken from the whole wedding ceremony, and pre and post ceremony.
Example:
Webinar videos
Videos created to be streamed during a webinar.
Example: (image only)
We can create any or all of these kinds of videos for you.
Example screens
A promo reel is known by many different names: video sizzle reel, demo reel, pitch reel, pitch video, highlight reel, highlight video reel, media highlight reel, montage reel, montage video, video pitch, video teaser, promo video, promotional video, video promo, upfront reel, marketing reel, PR reel, client message video, electronic press kit video, overview video, overview reel, company video, promotional advertising video, corporate communications reel, media relations video, show reel, introduction video, talking head video or presentation video.
